What You Do Before anyhting else – before selling
1. Somebody has already done it
Ask: Has somebody already built a million dollar business in this market?
Why can’t you do it?
BEGIN WITH THE END IN MIND
What Market/Product to Create?
REVERSE ENGINEER BASED ON SUCCESS STORIES
Go to Amazon, CLickbank, Magazines – See what is selling
What are you looking at?
a) Study Sales Process and take note of the various checkpoints. See how they actually make money.
-e.g. WEBINAR FUNNEL -> THANK YOU PAGE -> LIVE WEBINAR -> A THOUSAND DOLLAR OFFER
COPYING = UNETHICAL
Use this to SET A BENCHMARK!
b. Look at what is the HOOK – Pattern Interrupt
Study your market, collect 5 different successful hooks
Facts tell, but stories sell
Story amplifies the offer
What makes the offer unique?
Story that is utilized to sell the offer.
What do you offer to your market?
-are they selling one thing? upselling? what is the price point of that model.
-DIY? DWY? DFY?
Why would people pay money?
Because people believe that teh value they’re gonna get is much more than the money they are giving.
MONEY Is just the result
Take a look what is offered by competitors
1. MAP OUT THE SALES PROCESS
-What is being used in your niche, market
2. WHAT IS THE HOOK?
-images, color scheme, claims, headline, thumbnail
3. WHAT IS THE STORY?
4. WHAT IS THE OFFER?
MAP OUT FOR 3-5 DIFF. COMPETITORS OR PEOPLE THAT’S CRUSHING IT TO GIVE YOU AN IDEA ON WHAT IS NECESSARY FOR A SUCCESSFUL BUSINESS/CAMPAIGN.