What You Do Before anyhting else – before selling


1. Somebody has already done it

Ask: Has somebody already built a million dollar business in this market?

Why can’t you do it?


BEGIN WITH THE END IN MIND

Inner Factor
-Your strengtsh
-passions
-hobbies
-expertise

Outer Factor
-Economy demand
-market demand

What Market/Product to Create?


REVERSE ENGINEER BASED ON SUCCESS STORIES


Go to Amazon, CLickbank, Magazines – See what is selling


What are you looking at?


a) Study Sales Process and take note of the various checkpoints. See how they actually make money.

-e.g. WEBINAR FUNNEL -> THANK YOU PAGE -> LIVE WEBINAR -> A THOUSAND DOLLAR OFFER


COPYING = UNETHICAL

Use this to SET A BENCHMARK!


b. Look at what is the HOOK – Pattern Interrupt
-images
-color
-claim

Study your market, collect 5 different successful hooks


c. Story
Facts tell, but stories sell

Story amplifies the offer

What makes the offer unique?
Story that is utilized to sell the offer.

-problem
-solution
-successes
-struggles


d. Offer
What do you offer to your market?

-price
-are they selling one thing? upselling? what is the price point of that model.
-DIY? DWY? DFY?

Why would people pay money?

Because people believe that teh value they’re gonna get is much more than the money they are giving.


MONEY Is just the result


Take a look what is offered by competitors

Conclusion:


1. MAP OUT THE SALES PROCESS
-What is being used in your niche, market

2. WHAT IS THE HOOK?
-images, color scheme, claims, headline, thumbnail

3. WHAT IS THE STORY?
-Problem
-SOlution
-SUccesses
-Struggles

4. WHAT IS THE OFFER?
-Price points?


MAP OUT FOR 3-5 DIFF. COMPETITORS OR PEOPLE THAT’S CRUSHING IT TO GIVE YOU AN IDEA ON WHAT IS NECESSARY FOR A SUCCESSFUL BUSINESS/CAMPAIGN.

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